Sheet 01 · The Quadrangle · Benchmark Financial Planning · Retirement Income Series

Retirement, carefully surveyed.

Benchmark Financial Planning is a fee-only fiduciary retirement planning firm in Petoskey, Michigan. We build and re-check six-station retirement income plans for 110+ families nationwide — deliberately small, deliberately thorough.

No obligation · When you call, a person answers — most often Ellen · (231) 555-0162

Fee-only 100% fiduciary 19 years of experience 110+ families served Assets in your name at Fidelity

Sheet 03 · Who this map is drawn for

Who we serve

Who this map is drawn for.

Our families are 55 to 70, near retirement or already in it. Careful savers who did the hard part themselves and now want a professional to carry the plan, so they can have their time back. We know the questions that surface at 2 a.m., because we answer them in writing.

Many are professionals or executives closing out long careers who would rather not run the plan themselves. They hand the surveying to an advisor who has walked this ground before — and who keeps the route pointed at their destination, not anyone else's.

  • Approaching retirement, or already there. The career did its work; what's in question now is the decade on either side of the last paycheck.
  • A portfolio of $1 million or more, accumulated the slow way — steady saving, year over year, on the record.
  • You'd rather delegate. The finances have grown intricate enough to be a job in themselves, and your hours are worth more elsewhere.
  • Anywhere in the country. The office is in Petoskey, MI; the families are nationwide. Video, phone, or across the table — whichever suits you.

Sheet 04 · Field notes

Recorded measurements

The numbers behind the firm.

Measured, recorded, and re-checked — like everything else on this sheet.

110+Families served nationwide
19Years of experience
2×Reviews a year, every year
100%Fiduciary, on every recommendation

Sheet 05 · The surveyor

Survey-mark avatar standing in for Ellen Marsh
Ellen Marsh, CFP®Managing Partner

From the founder

Why Benchmark exists.

“Every honest survey begins at a fixed point. I set ours at the client — each measurement we take runs from where you stand.”

Too much retirement advice is drawn to fit the seller's commission rather than the client's ground. Ellen started Benchmark to do the opposite: one posted fee, measurements you can check, advice that answers to you alone. Read why she drew the first sheet, and meet the survey party that carries every plan.

Sheet 06 · The datum point

Final benchmark

You are the fixed point. Everything here is measured from you.

Start with a conversation. No pitch, no obligation — bring nothing but your questions.

When you call, a person answers — most often Ellen · No obligation

Survey plate: hairline contour loops closing on a single umber benchmark at the summit

Benchmark placedYou are the fixed point

Office 88 Mitchell Street, Suite 3
Petoskey, MI 49770