A concept preview prepared by Volare Works · volareworks.com · This is a design direction, not a live site
Established 1998 · Madison, Wisconsin · Independent Accepting six new households for 2026 · two spoken for
Wealth counsel for considered lives

Money, handled thoughtfully.

Fieldstone is a small, independent wealth counsel for Wisconsin families who have built something worth being careful with. We plan slowly, invest patiently, and answer to no one but the families we serve.

No preparation required · by appointment
Morning, Lake Mendota neighborhoodfig. 01
Households
52
Served by appointment, by design
Under counsel
$390M
Across fifty-two households
Average tenure
14 yr
Most families stay for decades
Standing principle
Patience
In markets, and in counsel
The counsel

Six disciplines, practiced quietly.

The work, in order of consequenceFieldstone · practice notes
i.

Retirement income

A year-by-year map from the last paycheck onward — which account, in which order, and why.
ii.

Tax strategy

Roth conversions, charitable structure, and withdrawal sequencing, coordinated with your accountant.
iii.

Investments

Patient, low-cost portfolios that fund the plan — never the other way around.
iv.

Social Security & Medicare

Claiming decisions weighed as a household, with survivor benefits given their proper weight.
v.

Estate & legacy

Wills, trusts, titling, and the conversations between generations that documents cannot hold.
vi.

The long view

Long-term care, the surviving-spouse plan, and the questions most advisors never raise.
The process

Three chapters. No hurry.

I.Weeks 1–2

We listen first.

Two unhurried conversations about what you've built, what worries you, and what the money is actually for. No forms sent in advance, no products at the end.

II.Weeks 3–6

The written counsel.

Your plan, in plain language: the income map, the tax calendar, the investment policy, and the two or three decisions that actually matter this year.

III.Ongoing

Years, not transactions.

We meet twice a year, and whenever life changes. Most families who begin with us stay for decades — that is the practice working as intended.

They never once made us feel rushed, or sold to. It is the first time money advice has felt like it was on our side of the table.
A Fieldstone household · under counsel since 2011
Ellen Marsh, CFP® · Principalfig. 02
The principal

Counsel from someone with nothing to sell you.

Ellen Marsh founded Fieldstone in 1998, after a decade of watching the industry confuse selling with advising. The practice she built instead is deliberately small: one principal, fifty-two households, no products, no quotas.

The advisor who writes your plan is the one who answers the phone — this year, and in year fifteen.

CFP®Fee-onlyFiduciaryEst. 1998
Honest questions

What people actually ask.

What does it cost, plainly?

A transparent annual fee, quoted in writing before any engagement begins. No commissions, no product compensation, no percentage games. If the fee isn't obviously worth it, we'll tell you so ourselves.

Are you taking new families?

A few each year, deliberately. We'd rather serve fifty-two households well than two hundred adequately. If we're not the right fit, we'll suggest someone who is.

Do you only work with large portfolios?

We work with families whose situations reward careful planning — typically those approaching or in retirement. The conversation, not a minimum, decides the fit.

What happens at the first meeting?

An hour, unhurried, at our office or by video. You talk; we mostly listen. There is nothing to bring and nothing will be sold. You'll leave knowing whether this is the right room for you.

A first conversation

An hour of honest counsel.

If you are within ten years of retiring — or simply tired of advice that feels like a pitch — write to us. The first conversation costs nothing but the hour.

Begin a conversation
Replies within one business day · Madison, Wisconsin
  • An unhurried hour, in person or by video
  • Nothing to prepare and nothing to bring
  • A plain answer on whether we can help
  • No follow-up campaign, ever